Born in the US, Vital Apparel is a clothing brand and a movement for mental wellness, dedicated to breaking the stigma around mental health and inspiring active lifestyles. A portion of all earnings is proudly donated to mental health research.
During my time as their Designer and Art Director, I worked to elevate the brand's complete visual identity. This comprehensive overhaul spanned across their clothing design, photography, video editing, website, and marketing ads. Every piece is thoughtfully crafted for comfort, durability, and purpose, ensuring it brings absolute confidence to the wearer.
This website section shows the work I did redefining the site's design to make it look clean and professional while showcasing the products. Everything was executed within the native Shopify editor capabilities.
